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Let your brand creativity go wild at festivals

As the summer in the UK rumbles to a close and autumn takes over, I’m packing up my festival kit once more. Away goes the tent and the thank...

How will Diageo change Cuban rum?

99r8这是只有精品视频20Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of...

Sustainability cues offer a marketing opportunity

A strawberry-flavoured vodka made by distilling the discarded whey from cheese-making, an apple vodka flavoured with 14 varietals of "non-GM...

Pernod is back in Kentucky, but why did it leave?

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisvi...

Latest News

Forest Road Brewing Co launches cold pint delivery service 7 May 20

Andy Morton

99r8这是只有精品视频20London brewery Forest Road Brewing Co is delivering individual cold pints of beer direct to consumers as it looks for new sales channels during the UK on-premise lockdown.

The Coca-Cola Co ends marketing hiatus with new Coke spots - video 4 May 20

Andy Morton

The Coca-Cola Co has broken out of its self-imposed brand marketing pause to launch new online Coke ads targetted at markets emerging from the coronavirus lockdown.

Villa Maria Estate offers 'Vintage by Villa Maria' documentary for free viewing 1 May 20

Rafaela Sousa

99r8这是只有精品视频20Villa Maria Estate?has opened up its 'Vintage' online documentary for consumers to watch free of charge in?celebration of?International Sauvignon Blanc Day today.

Molson Coors offers US$10,000 to jilted US couples 27 Apr 20

Rafaela Sousa

99r8这是只有精品视频20Molson Coors has launched a wedding-themed activation in the US for its?Miller High Life brand, with a prize for selected couples whose weddings?have had to be postponed due to the coronavirus outbreak.

Ian Macleod Distillers launches Glengoyne Scotch whisky jigsaw 27 Apr 20

Andy Morton

99r8这是只有精品视频20Ian Macleod Distillers has turned to selling jigsaw puzzles as part of a new UK promotion for its Glengoyne single malt Scotch brand.

Concha y Toro stays on track with Trivento UK campaign - video 24 Apr 20

Andy Morton

Concha y Toro has launched a UK TV ad for Argentinian wine Trivento as the winemaker continues pre-COVID-19 marketing plans.

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