99r8这是只有精品视频20

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Brands' use of social media must change - just-drinks FUTURES

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Successful social-media marketing strategies will need to be more visual, video-orientated and more authentic, according to the latest report from just-drinks' FUTURES service.

The way social-media networks are being used is rapidly changing and new platforms are also emerging, meaning food companies must adapt the way they market their brands online, the report, Over the influence? The future of social media, argues. Five "mega trends" are set to shape the social-media arena, the report says: personalisation; changing technology; authenticity; transparency and social responsibility, and democratic learning.

The report also suggests the role of the influencer, which has been under increasing scrutiny, is changing, with a backlash in certain quarters from consumers.

Meanwhile, social-media users are becoming more aware of the issues around data and privacy, the research suggests, although that vigilance may present opportunities as well as challenges for marketers.

99r8这是只有精品视频20The report is the latest in just-drinks' series of future insights reports, designed to look at what will disrupt the food and drinks industries and offer insight into how businesses need to react now.

Visit the just-drinks FUTURES microsite to download the latest report - and the previous editions, which cover subjects including personalised nutrition, plastics and cannabis - for free


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