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Anheuser-Busch InBev lines up Stella Artois US leap year push - video

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Anheuser-Busch InBev has launched a US campaign for its Stella Artois brand as it looks to target 2020's leap year day.

The company has released a short film, urging consumers to "uncancel" plans and meet with friends and family on 29 February. The campaign sees the launch of The Stella Leap Day Fund - a US$366,000 bank of beer that can be won by drinkers. The fund amount corresponds with the number of days in a leap year.

"Consumers can claim a portion of the fund to cover their Stella (up to a 24-pack) by sharing the film using #UnCancelPromo and tagging someone 21-or-over they want to spend Leap Day with," the brewer said.

99r8这是只有精品视频20Fans must be following @StellaArtois and purchase during the period 26-29 February. They will then have until 14 March to submit their redemption.

99r8这是只有精品视频20The campaign includes digital, out-of-home placements in New York, Chicago, Los Angeles and Miami, featuring a QR code leading to the Stella Artois Leap Day film.

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