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The best views and opinions in beverage industry publishing, all in one place, from beverage's monthly columnists and in-house experts.

Why gin has Fever-Tree to thank for breaking US

99r8这是只有精品视频20The hunt for good news at the moment is proving quite the challenge, but spirits commentator Richard Woodard for one is feeling positive.?Wh...

How the post-COVID-19 beer industry will look

99r8这是只有精品视频20Everyone's asking, so beer commentator Stephen Beaumont is having a stab at answering: What will the world be like when we come out 'the oth...

Grim reading ahead as results lift COVID-19 veil

99r8这是只有精品视频20Over the next few weeks, the drinks industry will see the release of some of the most anticipated - and, not in a good way - quarterly resul...

The coronavirus and the wine industry

Every industry is being severely impacted by the coronavirus pandemic. In wine, the sales channels have been battered while production also...

PepsiCo gets Bang for its buck in new Coca-Cola Co battle - comment 28 Apr 2020

Andy Morton

PepsiCo's announcement today of an exclusive US distribution deal for Vital Pharmaceuticals' Bang Energy is a statement of intent to The Coca-Cola Co that the world's number one beverage company will not have it all its own way in energy drinks.

How the spirits category can ride out the coronavirus storm - comment 16 Apr 2020

Neil Ridley

99r8这是只有精品视频20With most of the world on lockdown, Neil Ridley explores how the spirits category can continue to support itself once the coronavirus pandemic eases.

Soft drinks fight to stay relevant in COVID-19 world - comment 14 Apr 2020

Lucy Britner

99r8这是只有精品视频20From Corporate Social Responsibility to e-sports, soft drinks brand owners are moving their marketing budgets to reach changing consumer priorities that have been emphasised by the coronavirus pandemic. How successful will they be? Lucy Britner investigates.

Treasury Wine Estates' Penfolds demerger - Seriously, what is the point? - comment 8 Apr 2020

Olly Wehring

In announcing the initial conclusions of a recent business review, Treasury Wine Estates today prompted the very simple question: Why?

What impact will COVID-19 have on drinks M&A? - comment 7 Apr 2020

Mario Zepponi

99r8这是只有精品视频20Several weeks into COVID-19's appearance and its rapid spread in the US, the virus's impact on the beverage alcohol industry and related merger and acquisition activity is starting to come into focus. Some commentators have covered in detail the epidemic's impact on particular beer, wine and spirits brands and sales channels, notably the dramatic shift towards off-premise sales at the expense of everything else. Unaddressed is what this means for the current M&A environment and aspiring buyers and sellers during what looks to be a year of continued market volatility.

Coronavirus takes shine off hard seltzer's moment in the sun - comment 2 Apr 2020

Andy Morton

It was supposed to be the summer of seltzer. But the coronavirus outbreak in the US has put paid to what analyst estimated would be a 270% increase in sales this year for one of the hottest categories in alcoholic drinks.

Alcohol brands must do battle over generational trends and sustainability uncertainties – GlobalData comment 1 Apr 2020


99r8这是只有精品视频20Alcoholic drinks brands must balance consumers’ established preferences with market norms, a growing openness to innovation and products that cross traditional category or flavour lines.

What advice for the beer category in the time of COVID-19? - comment 26 Mar 2020

Stephen Beaumont

99r8这是只有精品视频20There's only one subject on everyone's minds at the moment, Stephen Beaumont included. This month, our beer expert looks at?the options available to brewers in these deeply troubling times.

Why there must be more to your spirits brand than provenance and quality - Part II - comment 24 Mar 2020

Richard Woodard

99r8这是只有精品视频20Earlier this month, category commentator Richard Woodard set the cat among the spirits pigeons when he argued that there's more to a successful spirits brand than the traditional cues. Richard returns to our pages here with... more of the same.

Hard seltzer movement is here to stay - GlobalData comment 19 Mar 2020


99r8这是只有精品视频20Now that more beverage brand owners are tapping into hard seltzers, it is likely that this market will grow outside of North America and to similarly health-centric regions such as Europe and the Asia Pacific region, according to GlobalData.

How UK food & drink SMEs can survive the coronavirus - comment 17 Mar 2020

John Stapleton

99r8这是只有精品视频20Food & drink entrepreneur John Stapleton, who created and sold brands New Covent Garden Soup Co and Little Dish, believes there are a number of steps SMEs can take to help them survive coronavirus.

Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment 12 Mar 2020

Chris Losh

99r8这是只有精品视频20As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move?Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.

PepsiCo's Rockstar buy takes energy drinks fight global - comment 12 Mar 2020

Andy Morton

The Wall Street Journal got early wind yesterday of PepsiCo's swoop for Rockstar Energy Beverages, publishing an unconfirmed report on the deal hours before PepsiCo released an official statement. In hindsight, however, the signs that the soft drinks and snacks producer was set for a major play in the energy category were all there.

Why pickle vinegar is poised?to spice up the sports drinks category - comment 11 Mar 2020


Earlier this month, US-based premium pickle brand Grillo’s Pickles unveiled plans to launch?a line of cold-pressed pickle vinegar health and sports beverages.

Is Scotch whisky ditching evolution for revolution? - comment 10 Mar 2020

Neil Ridley

Following the emergence of two new Mexican spirit-influenced blended Scotch whiskies last week, our dark spirits columnist, Neil Ridley looks at how continued innovation can potentially bring new consumers into a weary category.

Why there must be more to your spirits brand than provenance and quality - comment 5 Mar 2020

Richard Woodard

99r8这是只有精品视频20More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in?the consumer's decision-making process than we would believe.

Functional drinks flex their muscles as 'ultra-performance' takes hold - comment 3 Mar 2020

Lucy Britner

99r8这是只有精品视频20This month, soft drinks commentator Lucy Britner takes a closer look at the changing nature of functional drinks as big soda moves further into the performance space.

Heritage and heft won't win hard seltzer's summer showdown - comment 27 Feb 2020

Andy Morton

99r8这是只有精品视频20Earlier this month, Molson Coors Beverage Co management showed remarkable verbal dexterity when dodging questions on whether the US market will see a Coors or Miller seltzer. Today we discovered the reason for the evasion - they were sitting on the upcoming launch of Coors Seltzer in July.

Craft beer is dead. Long live craft beer - comment 25 Feb 2020

Stephen Beaumont

99r8这是只有精品视频20If recent headlines are to be believed, the craft beer category is not in a good way. As some smaller players merge to grow scale, others are being sold on by their sugar-daddy owners. And, what of the staff shake-outs we're seeing? Category commentator Stephen Beaumont surveys the 'wreckage'.

Why rum producers should ignore their past to win in the future - comment 17 Feb 2020

Neil Ridley

In this month's outing, just-drinks' dark spirits commentator, Neil Ridley, tells us how it took a trip to the most unlikely of locations to truly discover the potential of premium rum - and why he feels the category needs to shake off its sickly-sweet persona.

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