just-drinks authors and correspondents

Chris Losh

Chris LoshBiography

Chris Losh has been writing about drinks for 15 years and still doesn’t wear a tweed jacket.

99r8这是只有精品视频20He has edited Wine and Spirit International and Wine Magazine. He has written columns for just-drinks for ten years and is never short of opinions, some of which may even not be completely wrong.

Columns by Chris Losh

Comment - Wine - The Losh CauseComment - Wine - The Losh Cause

Chris Losh looks at the latest issues affecting the global wine industry.

Articles by Chris Losh

Despite the chaos on the sales front, wine harvests have continued in the southern hemisphere - but not without a struggleHow is the coronavirus hitting the wine industry? - comment 9 April 2020

Every industry is being severely impacted by the coronavirus pandemic. In wine, the sales channels have been battered while production also has battles to fight. Category commentator Chris Losh surveys the wreckage.

Despite the best efforts of Pernod Ricard's UK division, Jacob's Creek has struggled to convince wine consumers to move up its value chainWhy has wine failed to educate the consumer on price? Ask Jacob's Creek - comment 12 March 2020

99r8这是只有精品视频20As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move?Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.

Bushfires in Australia have garnered much press attention worldwide in recent monthsWill Australia's bushfires bring on wine industry burn-out? - comment 6 February 2020

This year started with Australia dominating the news headlines. Chris Losh considers what the country's bushfire crisis has done - and will continue to do - to Australia's wine producers.

What's coming up in wine in 2020? - Predictions for the Year Ahead - comment 7 January 2020

This month, our category commentators are lining up to share with us their thoughts on how 2020 will shape their respective sectors. Here's Chris Losh, our wine expert, with his take on the year ahead.

What challenges face the lower-abv wine segment? - Comment 19 November 2019

While the efforts of brewers and distillers to create products with lower alcohol content are well-known, the wine industry has garnered far fewer such headlines. This month, category commentator Chris Losh looks at the difficulties affecting not only the production of 'lighter wine' but also the consumers' uptake of the concept - despite their purported interest.

Where should wine focus to buck the on-premise trend? - Comment 8 October 2019

99r8这是只有精品视频20These are strange times for the on-premise channel, particularly when it comes to wine. Category commentator Chris Losh takes a look at one area of the on-premise channel that is in rude health, but it's an area full of challenges for the wine industry.

Specific details of the production process may excite wine aficionados, but what about the average consumer?Why do consumers find wine so... boring? - Comment 3 September 2019

Our resident wine commentator, Chris Losh, has spent some time on 'the other side'. He's returned from his recent visit to the spirits world armed with some challenging advice for the wine trade.

As freak weather episodes provide challenges in the vineyard, so the challenges are also playing out with the consumerWhy the wine consumer is getting angry and what you should do about it - Comment 9 July 2019

99r8这是只有精品视频20Climate change is having a seismic effect on the global wine industry, but not only in the vineyards. Chris Losh believes consumer sentiment towards companies is also taking a hit from freak weather spates.

Wine has many appealing cues for consumers - is health & wellness one of them?Wine's uphill struggle with the health & wellness trend - Comment 6 June 2019

This month, category commentator Chris Losh has some worrying news for the wine industry. The rising preference among consumers for drinks that do them good at best and cause no harm at worst is a train that is leaving the station. And, wine risks being stuck on the platform.

Last year, Treasury Wine Estates launched a brandy under its Penfolds wine brand nameHow the wine industry can surf the waves of consumer change - Comment 7 May 2019

99r8这是只有精品视频20Chris Losh has been around long enough to know 'category change' when he sees it. As a wine commentator, however, he hasn't had too much change to report on. Until now.

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